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The World Prebiotic Ingredient Market

The market for prebiotics is growing rapidly from a small base. Prebiotics are mainly associated with breakfast cereals, baked goods, cereal bars and baby foods, as well as some dairy products.

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Update 2010

"A prebiotic is a non-digestible food ingredient that beneficially affects the host by selectively stimulating the growth and/or activity of one or a limited number of bacteria in the colon to improve host health."

More than 400 prebiotic food products are on the market (mainly in Europe and Asia).

About twenty companies are involved in the production of oligosaccharides in Japan.

European and US food ingredient producers are involved on the market of fibres, both for functional and nutritional aspects. This recent product is a proof of the big interest in developing dietary fibres for a growing functional food market.

The functional foods segment, with U.S. sales estimated at between billion and billion, reflects the trend toward healthier eating and lifestyles. The cereal market enriched in bran and fibre is estimated at 1,5 bio $ in the U.S. according to LRA. The segment remains an area of brisk activity, as food ingredient producers and food product processors exploit consumer interest in "good-for-you" foods.


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