In the food industry where the product life cycle has considerably reduced, all companies and, in particular, small and medium sized enterprises, are facing the need to innovate more rapidly and more frequently. To meet these expectations, the company can:
- formulate new products
- identify new applications for existing technologies or innovative processes
- enhance the global value chain.
To launch new products, identify new applications for a technical or innovative process, UBIC has designed a 5-step approach : desk research, brainstorming with experts, analysis of selected market segments and an evaluation of their attractiveness, product prototype guides, development proposal.
This methodology can be used to define new ideas of products, new products for given ideas, new developments based on existing products, valorize new technologies.
The immediate benefit of this methodology is the identification of new markets associated with a global approach that goes all the way to the setting up of the business plan. This approach is made in an agreed context by the company itself and by the project team. The creativity process involves the R&D Dept. of the company itself, with external technical and scientific experts from Universities and Public Research laboratories, and is animated by a creativity specialist from UBIC, which recruits such experts from amongst its collaborators. This collaboration between the UBIC team, the experts and the company’s own managers has the advantage of providing a multidisciplinary approach that can integrate all the industrial stages starting from the product conception phase right up to the marking action. This leads to the formulation of immediately applicable results. Its success lies in both the company’s and the external partners’ involvement in the project |
