| BENCHMARKING
This approach analyses the source of competitiveness in the industry, comparing performances and best practices as well as organisational factors. The objective is to identify the underlying operating content and leadership skills that lay the foundation for success and link a solid base facts to increase knowledge. It leads to the formulation of action programs. The methodology employed compares the partners position for different elements of the value chain in a number of areas (Marketing, Sales, R&D, Production etc...) and understands the reasons of the differences observed.
METHODOLOGY
The methodology employed by UBIC is in two steps:
Evaluate the gap
The benchmarking process firstly selects indicators of performance and a number of variables as potential explanatory factors. As benchmarking is essentially a quantitative method, metrics must be found to quantify those indicators of performance and variables.
POTENTIAL IMPROVEMENTS INDICATED IN THE BENCHMARKING
Explain the gap
The analysis follows several steps :
1. Horizontal treatment which enables the making of quantitative comparisons and the identification of gaps between variables.
2. Recontact of the benchmarking partners on key points where refinement of some data is required and certain figures explained. This is an essential step as it allows data to be validated and all the information hidden behind figures to be extracted. This procedure has been carried out with all the partners.
3. Choice and calculation of different indicators. These allow the companies to be ranked under the different headings.
Each comparison will focus on the understanding of the reasons for differences. This will be achieved by intersecting the curves of different variables and plotting the relationships between them.
Example
For benchmarking assessments, UBIC works with a recognized international expert in Benchmarking, Kärlof Consulting .
Examples :
International Benchmarking Study on the Dairy Ingredients Industry
International Benchmarking of the Flavoring Industry
International Benchmarking of the Texturing Agent industry
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